This research analyzes how business models arise for people, specifically civil engineers, who want to start their own business based on construction and who want to establish their own Ecuadorian company. Small, medium, and large construction companies were taken as a reference. For this, surveys were conducted with eight companies, and the questions were based on adequately knowing personal barriers, how they can be overcome, and effectively knowing the value propositions and qualities that should be emphasized. The results obtained from this research show that most people within this industry face different personal barriers, both when wanting to communicate their ideas and when having confidence in themselves. In the same way, limitations were found, as well as how to know how to take advantage of them. Also, thanks to this, it is highlighted that the greatest competitive advantage is creativity and that it is necessary to have superior quality and decent prices both at the public and private level to stabilize at a good level compared to other companies. Finally, it is observed that within large, medium, and small companies there are personal barriers on the part of civil engineers, which disappear on a day-to-day basis, and that the best way to move forward is to try to improve day by day and not remain stagnant with something that can be optimized or improved in several ways.
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