Journalism for conservation in Ecuador: when the media talk about the environment

Abstract

This article discusses the results and the development of the link project "Journalism for the Conservation and Care of the Environment" developed by the Universidad Hemisferios, the Charles Darwin Foundation and the University of Saint Thomas (Minnesota) whose objective was to train journalists, editors, photographers and audiovisual producers in the generation of high-quality content on environmental issues. The methodology used was training through four workshops in the Galapagos, the Amazon and Quito, which provided the participants with tools to correctly address issues such as the environment, global warming, environmental false news, the defense of biodiversity in the media. and the protection of ecosystems. The program was able to train more than 100 communicators in Ecuador, improving the quality of environmental content in the Ecuadorian media and increasing the quantity and excellence of the materials produced around these issues. The program was sponsored by the Embassy and Consulate of the United States in Ecuador.