Vol. 2 (2016): post(s) 2
Radar

La emergencia de plataformas de medios que producen, muestran y curan contenidos para marcas a través del storytelling digital

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  • Oscar Martin Maldonado Ayala
Oscar Martin Maldonado Ayala
Universidad San Francisco de Quito / Paralelo
Bio
DOI: https://doi.org/10.18272/posts.v2i1.812

Published 2016-08-01

Keywords

  • digital platforms,
  • brand content,
  • narratives,
  • advertising,
  • storytelling

How to Cite

Maldonado Ayala, O. M. (2016). La emergencia de plataformas de medios que producen, muestran y curan contenidos para marcas a través del storytelling digital. Post(s), 2(1). https://doi.org/10.18272/posts.v2i1.812
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Abstract

La combinación de las fortalezas de la publicidad y de los medios de comunicación a través de plataformas digitales ha abierto oportunidades para que las marcas establezcan relaciones más íntimas con sus clientes mientras buscan el tono adecuado para sus narrativas. Este ensayo explora el surgimiento de plataformas que producen y publican contenido de marca, analizando potenciales beneficios sobre la base de algunas técnicas de storytelling digital.

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