Women in Ecuadorian Television Newscasts Representation Analysis

Abstract

The study records the results of an analysis of the representation of the female presenters of the stellar newscasts Televistazo from Ecuavisa, 24 Horas from Teleamazonas and Telediario from Ecuador TV to assess whether said representation is built under contemporary and dominant parameters on femininity. The investigation was carried out for three weeks in March 2020, a period in which the health crisis caused by COVID-19 reached Ecuador. On one hand, this work collects data on time, number of appearances, postures, settings, wardrobe, hairstyle, makeup, age and ethnicity of the presenters. On the other hand, in-depth interviews with former presenters Johanna Naranjo and Gisella Bayona, presenter Alfonso Espinosa
de los Monteros and gender anthropologist María Amelia Viteri translate the data collected into real work settings.