Disinformation and Covid-19 analysis of meme consumption by Ecuadorian millennials

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Published: 2021-11-12
DOI: https://doi.org/10.18272/pd.v5i1.2365
Keywords:
pandemic, Facebook, humor, netizens, young audiences

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Doménica Rivadeneyra
a:1:{s:5:"es_ES";s:34:"Universidad San Francisco de Quito";}

Abstract

This academic paper analyzes the characteristics of the consumption of memes about covid-19, with a focus on the behavior of millennials. Through this study, several questions and reflections emerge, leading us to validate the meme as a communicative channel that can inform without abandoning its humorous essence. For this, six Ecuadorian meme accounts were analyzed. These were chosen for their level of popularity and for the interaction that millennials had with them. The research specifically focused on studying memes as elements of misinformation. However, the results show that if memes are used with a specific intention, they can become informative.

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Article Details

Issue

Vol. 5 No. 1 (2021): #PerDebate Vol. 5 "Journalism in times of pandemic. Transformation, reinvention, resilience and adaptation for the sustainability of the profession in the future"

Section

#PorVenir

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How to Cite

Rivadeneyra, D. (2021). Disinformation and Covid-19: analysis of meme consumption by Ecuadorian millennials. #PerDebate, 5(1), 116-141. https://doi.org/10.18272/pd.v5i1.2365