Information spotting analysis of female health content in three Ecuadorian media outlets on the Instagram platform.

Abstract

The balance and relevance given to topics of women's intimate health have been scarce, that is why, this thesis explored the informational sphere related to the space granted to content on women's intimate health within Ecuadorian social media. It is evident from which angles each media outlet works the information, how they present it, and how necessary it has been for them to engage with women's health. The term Spotting of information is attached to the idea of intermittent information, like menstrual spotting, an irregular and discontinuous bleeding that occurs due to hormonal changes or contraceptive side effects.