Gender News: Some ideas based on evidence about media users

Abstract

Historically, the industries in the world have been marked by gender differences. The media industry has not been the exception. The most common way of understanding gender has been like a binary man versus woman and, although the concept is now taking a more fluid form, it is not surprising that the traditional conception of gender has profoundly influenced our understanding and use of information generated by the media. From how women are portrayed in the media to how the news is perceived by users, gender plays an important role that needs attention.