Content analysis on TikTok during the 2024 referendum campaign in Ecuador
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Abstract
The Ecuadorian government uses TikTok as a communication tool to strengthen its image of power and authority in the 2024 referendum and referendum campaign. Through the “theatricality of power,” the videos disseminated on this platform deploy a visual and discursive strategy aimed at legitimizing the government’s role, representing the military and police as protectors of the citizenry and justifying the use of state violence as a resource to guarantee public security
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References
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