Entrepreneurial and transmedia journalism in Ecuador: An ethnographic study of GK and La Posta.
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Abstract
This work reflects on the journalistic innovation in Ecuador from the contributions of entrepreneurial and transmedia journalism. The research presents the cases of two digital native media: GK and La Posta. Through ethnographies in their newsrooms, the professional motivations of journalists and the structure and organization of their editorial agendas are discussed. In addition, there is a debate on the concept of editorial independence in relation to its forms of financing and other challenges in the face of the transformations experienced by journalism today. Also, the article analyzes the application of transmedia narratives in its journalistic products. In this way, this work proposes what are the changes and continuities in local journalism, based on the influence of entrepreneurship and technology.
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