The evolution of digital media involves the rethinking of the business model
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Abstract
The need to find ways of sustainability within the industry has generated that the media, especially digital, are an active part of an ecosystem that values the speed, the show and the viralization. This has caused various problems related to the phenomenon of post-truth, false news and mistrust of the audience in the information provided by the media. How to face this problem? The reflection proposed here seeks to face this challenge through a rethinking of the structure of business models. Several experiences show that it is possible to focus efforts on building a model that does not compete in the vertigo of social media and, on the other hand, moves away more and more from brands and companies, and closer to the audience.
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