Paredes, Andrés, Alvaro Enriquez, and Danny Navarrete. “Beyond Main Effects Assumption in Conjoint Analysis: Comparison of Conjoint Value Analysis Vs. Choice-Based Conjoint. Statistical Approach and Construction of Designs Applied to New Product Development”. ACI Avances en Ciencias e Ingenierías 7, no. 2 (December 30, 2015). Accessed April 20, 2026. https://revistas.usfq.edu.ec/index.php/avances/article/view/264.