[1]
A. Paredes, A. Enriquez, and D. Navarrete, “Beyond main effects assumption in Conjoint Analysis: Comparison of Conjoint Value Analysis vs. Choice-based Conjoint. Statistical approach and construction of designs applied to New Product Development”, ACI Av. Cienc. Ing. (Quito), vol. 7, no. 2, Dec. 2015, doi: 10.18272/aci.v7i2.264.