PAREDES, Andrés; ENRIQUEZ, Alvaro; NAVARRETE, Danny. Beyond main effects assumption in Conjoint Analysis: Comparison of Conjoint Value Analysis vs. Choice-based Conjoint. Statistical approach and construction of designs applied to New Product Development. ACI Avances en Ciencias e Ingenierías, [S. l.], v. 7, n. 2, 2015. DOI: 10.18272/aci.v7i2.264. Disponível em: https://revistas.usfq.edu.ec/index.php/avances/article/view/264. Acesso em: 20 apr. 2026.